Univision Communications, Inc. announced that they would be making a strategic investment in partnering with El Rey Network, the up-and-coming network founded by director Robert Rodriguez.
“Our partnership in El Rey Network is a testament to Univision’s culture of innovation, the power of our brand to live in both languages, and our constant quest to ensure we remain the ultimate resource for all Hispanics’ tastes and preferences,” says Randy Falco, President and CEO of Univision Communications, Inc. “As we continue to grow, evolve and expand into new frontiers, Univision remains the one and only gateway to U.S. Hispanic audiences.”
During the presentation, Rodriguez announced several scripted series that El Rey will produce, including one based off his movie, From Dusk Till Dawn.
Launching in December 2013 on Comcast, El Rey Network is the new project from Rodriguez, who wanted to bring an English-language network geared toward second- and third-generation Latinos, giving them television to identify with.
“I’m thrilled to be partnering with Univision on this groundbreaking initiative to deliver high-quality original programming to our community and the wider, mainstream audiences,” says Rodriguez. “El Rey Network will serve as a launching pad to satisfy the tastes of young adults looking for exciting, cinematic, action-packed content. As a broadcast leader in media, Univision is the best partner to support us in achieving this vision.”
Recent Comments