In what YouTube owners are calling one of their most comprehensive agreements for TV content, a deal was struck on Monday between the video sharing site and Univision, the most watched Spanish language television network. This deal is one of many the site has been negotiating with owners of professionally-produced programming.
Short clips and full-length TV content will be made available from Univision’s three networks – Univision, TeleFutura and Galavision. However, the agreement does not include any content from Televisa, the company that owns the rights to some of the most popular telenovelas that are aired on Univision.
According to Chris Maxcy, head of partnerships at YouTube, the deal will appeal to one of the site’s fastest growing audiences – Latinos in the U.S. Kevin Conroy, president of Univision Interactive Media said that the network plans to upload an array of content, including many popular new shows like Nuestra Belleza Latina, El Show de Cristina, Don Francsico Presenta and Escandalo TV.
YouTube has been attempting to forge contracts, like the one with Univision, for professionally-produced content because advertisers prefer this type of media over the homemade clips uploaded by users.
YouTube and Univision would not disclose the financial specifics of the agreement, but YouTube did disclose that the two companies would share advertising revenue.
This is a pretty big deal and shows how vital the Hispanic market is.