This week, without fanfare, Fox News launched a bilingual version of their news site called FoxNewsLatino.com aimed at the English-speaking Latino audience.
Just ahead of the mid-term elections, the site is expected to cover politics along with a wide range of Hispanic-related topics. First day stories included coverage of the trapped Chilean miners and a Jessica Alba photo shoot.
“We’re aiming at Latinos whose first language is English, who inform themselves in English, who are deeply American, but share some of the cultural sensibilities of their parents or grandparents,” the site’s managing editor, Alberto Vourvoulias-Bush, told the Miami Herald.
The roll out of the new site comes on the heels of Congressional testimony by News Corp Chairman Rubert Murdoch in which he was forced to defend Fox News, which is owned by News Corp., against accusations of being “anti-immigrant”.
“We do not take any consistent anti-immigrant line,” Murdoch said when questioned by Rep. Maxine Waters (D-Calif.). Waters asked Murdoch about Fox News’ conservative reputation and its news anchors promotion of the concept of “anchor babies”.
“We are not anti-immigrant on Fox News,” Murdoch, himself an immigrant, responded. Murdoch joined New York Mayor Michael Bloomberg on Capitol Hill to tout the benefits of immigrants to the U.S.
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