The Just Label It campaign, which aims to have the Food and Drug Administration (FDA) to require the labeling of all genetically-altered foods, has launched its first star-studded PSA, bringing on board celebrities such as Wilmer Valderrama to remind Latinos about the risks associated with genetically altered foods.
“I have the right to know what’s in my food,” says actor Wilmer Valderrama in the PSA released on November 14th.
Latinos consume twice the amount of genetically-engineered foods as any other racial group in the United States. This is attributed to the fact that Latinos consume two to three times more corn flower than the average American.
The World Health Organization defines genetically-engineered foods as organisms in which the genetic material (DNA) has been altered in a way that does not occur naturally.
According to Just Label It, more than 90% of Americans support mandatory labeling; however, the FDA has failed to label genetically-altered foods for the past 20 years. As of today, over 1.2 million Americans have joined the movement and signed the petition.
“This video will help us remind the FDA that Washington is supposed to be of, by and for the people — not just a handful of chemical companies,” says Just Label It Chairman, Gary Hirshberg.
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