On Thursday, the National Council of La Raza and Mi Familia Vota Education Fund announced that they are launching a campaign to register Latino voters. Both organizations are hoping and have a goal of registering more than 180,000 voters, the number of registered Latino voters for their 2012 campaign.
“Latinos have had an indelible impact on the nation’s political landscape in recent elections, and their untapped potential may exert even greater influence,” Janet Murguía, president and CEO of NCLR, said at a press conference Thursday.
The first part of the campaign has been titled “Mobilize to Vote 2014” and will focus on voters in Arizona, Colorado, Nevada, New Mexico, Oklahoma, Texas and Utah. These states have the largest population of Latinos who are eligible, but not registered to vote.
Because Latino voters have been such a huge voice and, ultimately, have had the biggest impact on elections the past few years, these organizations feel that the same will occur for the upcoming 2014 midterm elections. They note that there are 11.1 million eligible but inactive Latino voters out of the actual 12.2 million who have voted.
“Elected officials need to pay attention to our issues on a regular basis and consistently engage Latinos,” said Ben Monterroso, Executive Director of Mi Familia Vota. “How they react to key issues such as immigration reform will not be forgotten on Election Day.”
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