Xochitl Hinojosa has officially begun work as the Clinton campaign’s director of coalitions press, a major communications role, further bolstering the Latino presence within the camp. Hinojosa, 30, previously served as press secretary for the Department of Labor undersecretary Tom Perez, and will now be responsible for primarily overseeing Hispanic, black and women’s media for Hillary for America.
“It’s a rare mix to be able to get someone like her with experience, someone who can do it well and do it with grace,” Maria Cardona, who had worked with Hinojosa in the past, said. “I was thrilled when they told me her name.”
Hinojosa’s hiring comes on the heels of a significant effort by the Clinton campaign to amplify a Hispanic voice, including the additions of Lorella Praeli as Latino outreach director, Matt Ortega as digital communications director, and Amanda Renteria as national political director. In her new post, Hinojosa will liaise between field operations and the communications team – a link that didn’t always exist during the 2012 Obama campaign.
The objective of Hinojosa’s hybrid role is to “free up the opportunity for the field to communicate and leverage communications channels to send the most authentic message to voters they’re working with,” according to a former Obama staffer speaking anonymously. What is certain is that with Hinojosa’s hiring, the Clinton camp has solidified its public position as ready to court the ever-significant Latino electorate.
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