This month is our community’s opportunity to empower and support one another on a national stage, while educating the country about who we are and what we stand for. More than parades and parties, we can celebrate our culture and contributions every day. Here are 3 ways to make a lasting impact:
SHOP – Just how we say “Dime con quien andas y te diré quién eres” – so does your wallet speak volumes on what matters most to you. Let’s activate our collective buying power on “Support Latino Business Day” September 14th. With 1.7 trillion in Latino spending power, our community is an economic force. How and where you spend your cash is a reflection of your priorities and values and communicates your support, trust and commitment to your community when you shop local and Latino. And since Latina – owned small business are the fastest-growing business segment in the U.S. let’s empower our hermanas, tías, abuelas y todas las señoras across the country and spend this Saturday.
DONATE – the National Museum of the American Latino is an effort to not only honor the contributions Latinos have made to the United States, but it will stand as our collective legacy and monument to our culture’s rich heritage – nuestro patrimonio on the National Mall in Washington, D.C. The museum is an opportunity to educate the country about the diversity of the Hispanic, Latino, and Latinx experience and the greater mission that unites us. Let’s tell them “Build Museums Not Walls” and contribute to telling our story for generations to come.
WATCH – And have others watch with you! The Hispanic Heritage Foundation hosts the premiere broadcast award show (see your local pbs station) highlighting the powerful work of Latinos in the fields of entertainment, sports, business, arts and much more. In its 32nd year, the Hispanic Heritage Awards changes the narrative of how our community is depicted in the media through one of the highest honors by Latinos and for Latinos taking place at John F. Kennedy Center for the Performing Arts. HHF CEO Antonio Tijerino is committed to not only demonstrating our community’s diversity by recognizing transgender actress and activist MJ Rodriguez (Pose on FX) in 2018, but bringing to light the harsh reality that our immigrant community is facing directly on border every day. A brilliant night of empowerment, education, and entertainment – the Hispanic Heritage Awards is a reminder of why I’m proud to be Latina.
Alma L. Molina is a bilingual political, business, and media strategist in Washington, D.C. Born of Salvadoran immigrants, she is a leading voice on multicultural engagement, millennial consumer insight, and Latino public affairs.
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