Yesterday a major Latino political advocacy group launched Latinos con Biden, a digital campaign to garner Latino support for former Vice President Joe Biden’s presidential campaign.
The Latino Victory Fund, the first major Latino organization to endorse Biden, put together the campaign, which will include a website, a weekly web series with top Biden endorsers and a multiplatform bilingual social media effort. “In January 2021, there will be no learning curve for the next president of the United States. Our country will need an experienced leader who will hit the ground running on day one, and that candidate is Vice President Biden,” said Luis A. Miranda Jr., chair of Latino Victory.
Latinos con Biden will count as a coordinated expenditure, meaning it will be federally limited in how much it can spend but will be allowed to coordinate its efforts with Biden’s campaign and the Democratic National Committee (DNC). The financial structure also means the campaign could not have been launched during the primaries, since coordinated expenditures are only allowed to support a candidate in a general election.
DNC Chairman Tom Perez is expected to officially announce the launch of Latinos con Biden at a webinar today. Biden, the presumptive Democratic presidential nominee, has been racking up major endorsements from the likes of former President Obama and former progressive opponents Sens. Bernie Sanders (I-Vt.) and Elizabeth Warren (D-Mass.).
The new digital effort also comes as campaigns across the board struggle to adapt to voter outreach under the limitations set by the coronavirus pandemic. “By creating Latinos con Biden, we’re opening up valuable entry points for Latinos who want to propel Vice President Biden to victory in the 2020 election. Just like when it comes to in-person organizing, our community’s inclusion in the virtual space is not-negotiable,” said Mayra Macías, executive director of Latino Victory.
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