Years after its first debut, a South Texas Latina-owned business has been recognized nationally with its new collection launching at Target during Hispanic Heritage Month.
Based in Brownsville, Texas, JZD is a clothing store owned by espouses Jennifer Serrano, 30, and Veronica Vasquez, 32. They started the business in 2016 when Vasquez decided to quit her job and work full-time to set the groundwork for their small business. Meanwhile, Serrano worked with her degree in legal justice studies to pay the bills. It all started with $200 and a dream.
“[Jennifer] is a creative genius, and when she told me about the idea, I said, ‘Well, let’s do it,’ and we invested into it,” said Vasquez.
After demand for their products increased, Serrano quit her full-time job, and they both decided to dedicate themselves entirely to their business. Their “Latina Power” tee has been worn by celebrities Zoe Saldana, Jessica Alba, Stephanie Beatriz, Diane Guerrero, Dascha Polanco, Camila Mendes, and Aimee Carrero.
The brand made its first major retail partnership with Target for Hispanic Heritage Month. As of Sunday, September 4th, 2022, JZD’s Latinx-inspired products can be found on the retailer’s website and in more than 1.500 stores nationwide. Their recent “Capsule” collection features T-shirts, sweatshirts, hats, jewelry, and stationery with designs centered around the message of celebrating the “Corazon Latino.”
All the pieces are inspired by the beauty of the Latinx community’s growth while honoring its ancestors and their sacrifices. The couple hopes their brand will inspire Latinx people across the U.S. to take leaps of faith and do what makes them happy.
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